Forewords
CITIC Dicastal Co., Ltd., is th路爸e first automotive aluminum wheel man她技ufacturer in mainland China es吧什tablished by CITIC Group; the world'視長s largest supplier of automotive a票哥luminum wheel and aluminum chassis par理化ts; and, the first Chinese enterpr我些ise breaks into the worldwide top 100風如 automotive parts suppliers.
Over the years, with the broad vi花喝sion of “looking at the world” and t化小he ambition of “industry navig生場ation”, CITIC Dicastal has always c年麗omplied with the requirements of th西議e times, and accurately grasped the黑看 opportunities brought by China’吃子s economic growth and achieved contin爸近uous development. In the management pra愛話ctice, CITIC Dicastal inherited森是 and carried forward the excellent 喝樂corporate culture of CITIC Group, and b對不uilt a corporate culture system w生匠ith its own characteristics and it體會s core values of “cohesion, respon村水sibility, compliance, innovation,暗腦 and honesty”.
Corporate culture is the "root" and農友 "soul" to a company's development.你購 Only when the root is deep enough c紅雨an it be leafy, and only when the so花拿ul is strong enough can it be vigorous.筆快 The corporate culture is also湖報 genes in every part of the company 山雪and excellent genes need to be i時不nherited and developed. With the adve靜水nt of the global green economy er站司a, CITIC Dicastal shall become the w做習orld’s leading supplier of lightweight喝道 components and compete with leadi謝銀ng strengths on the global main要舞stream platform, it is necessary喝車 to carry forward the corporate culture上很 to gather strength, converge talents’大空 thoughts and be opening and ambi商遠tious. This will also provide s什員trong spiritual support for the關兒 continued healthy and rapid devel時姐opment of CITIC Dicastal.
Speech of the President
Standing through difficulties and ha外遠rdships to get to what it is tod花空ay, CITIC Dicastal, since its estab懂人lishment in 1988, has gradually 窗在built up its unique culture as it gr子對ew up in the market ocean of up-藍你and-downs and time-and-tides.
If an enterprise is a family, its cu算可lture is like a family DNA that匠師 ever lasts inside every family membe文熱r. A family member of CITIC Grou好個p, CITIC Dicastal was born with CIT區工IC gene of culture that has late計討r been closely connected to its own業討 hard-earned development added那報 to its content to become its own cult物討ure that is getting more and more 議吃distinct today.
Our cultural gene has shaped our way 到南of thinking and doing that has姐又 destined us to be outstanding,請東 which is now at a critical period and 視音is by no means on a smooth path sid匠年es with only flowers. This requir姐短es us to carry forward our embedded g要廠ood qualities of cultural gene水電 and make it our spiritual core that放就 motivates the development of CI請章TIC Dicastal.
Tradition-inheriting Dicastal
Tradition inheriting: A wholly ow湖刀ned subsidiary of CITIC Limited, CITIC又視 Dicastal makes innovation and 音綠creation a treasured key to its contin靜下uous development and has built a unique唱船 brand advantage in leading the i什到ndustry as CITIC Group’s new industr就術ial business card in the global marke看海t.
Patriotic Dicastal: The first alumi頻多num wheels manufacturer in mainlan讀做d China, CITIC Dicastal is committed 藍西to fulfill the obligations of state-短國owned enterprise in the growing up 務她of domestic auto parts and components件快 industry, devotedly serving t女有he national economic and social develop火得ment, actively getting involved i村慢n market competition, and helping 計個to build a good image of “Made in Ch又要ina”.
Logo of CITIC Dicastal
Designed in 1995, CITIC Dicastal’s log體姐o comprises of two parts as upper and電懂 lower. The upper part is the logo o湖她f CITIC Group, symbolizing tha亮服t the CITIC Dicastal is a member of 術從CITIC family. The lower part is “Dic新慢astal”, which consists of three 年火segments: “di” for “die”, means mold;車煙 “cast” for “cast”, means foundry, and 能市“al” for “aluminum”, means aluminum mat票場erial.
The direct use of CITIC Group logo 文海in Dicastal logo implies to the p熱作ublic a strong and diversified brand o現來f CITIC as a whole. The combinatio相上n of the two is sight catching and ea海銀sy to recognize.
The Vision of CITIC Dicastal
To become the world's leading enterp用秒rise group with core technologies a懂東nd self-owned brands for lightweight 學視modularized new-type composite par個森ts and components.
Over the years, CITIC Dicastal has b土事uilt up its major business compet場綠itive advantages in technological innov場明ation, brand value, production capac通說ity, global marketing, talent manage報男ment and business structure.
For an ever broader way to fur日服ther development, CITIC Dicastal fo土要cuses on its competitive sectors 器信with diversified products and all-rou山草nd services worldwide, striving 長秒to become a century enterprise 放有by taking a vantage position in the m窗中arket through a global vision and 服離way of thinking for timely market asses一文sments and, in line with market di務我sciplines, integrating its reso地討urces and unremitting efforts.
In the years to come, CITIC Dic遠白astal will endeavor to develop into a 下亮world-leading auto parts supplier that 村行sees a stable growth and a clos要車e or same level of its global counter票要parts in major benefits, effici拿樂ency and business achievements.
The Mission of CITIC Dicastal
To become a globally respected g話快reat enterprise that constantly 科一creates value for its customers, emplo地小yees, shareholders and society.
The whole value chain of CITIC Dic秒街astal includes four large profit-r東請elevant groups of customers, em自得ployees, stock-holders and socie報影ty. They are huge determinants t快請hat decide CITIC Dicastal’s lo熱飛ng-term profitability and capaci站好ty to grow. CITIC Dicastal’s perpet家河ual mission is to unceasingly crea拿腦te value for them.
What CITIC Dicastal has done, 雜間is doing, and will continue to湖我 do, is to provide the globally bes舊鐵t products and solutions that mee冷紅t or even exceed the customers南話’ expectations for a win-win cooperatio了鄉n; to build a fair job environment做高 for the employees to have their di紅在versified growth space for more val議謝uable self-esteem and better l對從ife; to constantly improve our developm市車ent sustainability and ROA for va兒風lue increase of the state-owned pro村山perty and the best possible re作哥turn for shareholders; to produce mor有物e energy-saving and environment-fri志為endly products in leading a green indu技要stry for a better human-nature h長呢armony as a good enterprise citizen act藍市ive in social development and publi呢老c benefits.
Such mission of CITIC Dicastal’s i服時ndicates, on the background of ec下個onomic globalization, our ambitious 匠刀determination to become a world-le見費ading group enterprise that has co暗做nstant pursuit and great responsibilit科都ies, keeping on mind a basic m月從otivation: to be a highly-respe煙公cted great enterprise.
The Core Value of CITIC Dicasta年熱l
The core value of CITIC Dicastal,車頻 much influenced by traditional Chines兵票e culture with the essence of Confucian身紅ism, is highly integrated with哥商 western industrial civilization to兵下 become a fundamental creed guidin你匠g CITIC Dicastal employees worldwi不海de.
Ren-Cohesion
Ren, is a Chinese word indicating明一 that two people come together, m靜樂eaning that people get together with 窗說a sense of cohesion. It is the b器女asic strength of CITIC Dicastal, co西作lored purple in Dicastal culture.
We respect different cultures and 坐你traditions of different countries and 短下nations and accept the differences w睡小ith an open mind. We bring together peo跳新ple of similar ideas and values for 報拍mutual benefits, joint development黃校 and a more beautiful tomorrow for all.體多
Yi—Responsibility
Yi, is a Chinese word indicating哥暗 that one should take on more 內要responsibilities. It is the spi民話ritual demeanor of CITIC Dicasta農現l, colored green in Dicastal culture.
We must keep our daily operation and p鐵動rofit-earning activities in line with l我費aws and rules of human world developme小話nt, realizing the importance of 路跳working for the whole society and歌不 the general wellbeing of the human w睡文orld, with our great courage and dete可明rmination to forge ahead, where we d間刀are to take on responsibilities and r好綠isks and share benefits from ac機務hievements.
Li—Compliance
Li, is a Chinese word indicating 志拿that a man should obey the rule動聽s. It is the code of conduct of CITIC腦子 Dicastal, colored blue in Dicastal cu金那lture.
We must comply with laws and regulat議時ions in managing our company. In還身ternally, all employees must learn and 好快abide by the rules and regulations討科 of CITIC Dicastal, building a harmonio厭拿us and stable internal environme姐民nt. Externally, we must take on th文兒e responsibilities of an enterprise ci她鐵tizen and comply with social culture 但制and customs, trying to win a good e西老xternal environment for our existenc坐信e and development.
Zhi—Innovation
Zhi, is a Chinese word indicating t謝廠o “know” in ancient times, meaning one 懂志has innovative ideas and know mysteriou費可s things. It is the value origi理刀n of CITIC Dicastal, colored gr西現ey in Dicastal culture.
We keep customer-orientated beyo信舞nd the limits of inertial thinking, 村兒constantly pursuing changes an請懂d innovation on products, service內們s, technologies and management光體. We evaluate innovation with the 木些benefits it has brought, encouraging i雜黃nnovators accordingly and toleratin科線g their mistakes.
Xin—Honesty
Xin, is a Chinese word indicating o遠鄉ne’s words have to be true and但體 reliable. It is the foundatio物水n of CITIC Dicastal, colored golden in吃多 Dicastal culture.
Our business operation is based on h用妹onor and honesty. We keep prom民理ises, but never exaggerate them ev服都en out of goodwill. Once we make a prom議森ise, we spare no efforts to carry it ou是醫t. When we find we cannot carry it o國亮ut, we must explain and take t光懂he due responsibilities as soon白現 as possible. We allow no speculation 頻信and never sacrifice credit to benef個頻its.